The Yariverse

Hey, there

Bezos for your Thoughts

Date: 09/14/2025

Blog post by: Yari 

Dedicated to the friend who took my idea and told me it was “healthy to have competition among friends”. Did it hurt, yeah, but maybe if they used a roadmap they won’t have the need to steal ideas, cut lines or cheat on games with friends. 

The Strategy Behind a Roadmap: Tech Edition

Despite controversy and a wedding that could’ve honestly been better planned, Jeff Bezos still remains a top strategist in getting an idea to succeed. At first you’ll overlook him from all the headlines lately with his move to Miami but his infrastructure work in Amazon is among the best in supply chain, operations, logistics and cloud computing platforms (AWS). Revolutionary almost, how he maintains Amazon’s adaptivity despite regulation changes in cities like New York but that’s not why I’m writing about him.

This story starts small, 6” by 8” to be exact. A simple product already in your home. 

A book. 

But just how powerful can a book be? Well, as of June 3oth, 2025: $670 USD Billion. That’s how much Amazon is valued at. That’s how powerful a book can be. 

That’s how far a book got Bezos. 

Amazon was founded by Bezos originally as an online bookstore in 1994, in a garage; fully online by 1995. His goal; to create the world’s largest online bookshop. Books offered something no other product at the time offered; scalability, lack of market competitors, easily distributable and no physical stores. This was the rise of the Amazon warehouse, and it started with a book.  

Ironically, we could now say Bezos is in part the downfall of Barnes and Noble and somehow the reason why more people read books online, The Boys franchise, the rise of Kindle and even Apple Books as a competitor in the market. Chaotic when you say it out loud, kind of like the Yariverse. In a strange way bestie Bezos cares a lot about literature, knows how powerful a book can be and how far an idea can carry weight despite having no physical form of itself.

So, if anyone can keep a project top secret until it launches full speed, it’s most likely bestie Bezos. For Bezos, it’s about the long game, a vision, a consuming obsession and it centers around three main concepts that Amazon (and now we) are going to implement into any roadmap we use for whatever we work on.

Simple but driven innovation:

Foundation is important to any project. It starts small, basic, but your foundation will keep you ahead despite changes. Most tech companies re-purpose from the past, AI and even early versions of 3D printed homes. Wild how 3D precursor homes first got conceptualized in 1939 in Indiana with inventions like “Wall Building Machine” that automated buildings. His name was William E. Urschel by the way, but Counter Crafting (3D homes) didn’t get conceived until the 1990’s by Khoshnevis with the first 3D construction patents.

From this we learn the importance of patents, and how to create something new from something in the past to meet a current customer need.

Calculated risk Implementation & Customer Obsession: 

This is our roadmap, and your roadmap is your customer. Amazon adapts a backward strategy.

Look at him/her/they. Study them, attain data (quantitively and qualitative), what is something they would like, what is something they would need, and how can you deliver it to them. Think Joe Goldberg, without all the serial killer parts, and become that to your customer.

Product Longevity: 

The mistake of most projects/products is that they don’t stand the test of time, are too focused on short term value returns, and are too closed to the now and not the then. If a product/project cannot produce long term value it’s just a fad, and you never want to be just a fad, you want to be an icon, a corporation, Cardi B in NYC. Magnetic, she literally stopped traffic, the complete opposite of a one hit wonder.

Simply, you have to be engaging in whatever niche you’re in for the long term. Corporations often do this through commercials and CSR initiatives to subconsciously remind the customer. It even occurs in conferences by branding your interests. This is how they show you they are competitive, highly desired but only willing to accept a few. 

Always remember the following: 

All innovative things start as an idea, but they don’t become innovative until they are implemented, marketable, accessible and patented.

Here’s how you can apply it to your idea roadmap (I even started a template for you):

  1. Build on Simple but Driven Innovation
    • Start with a strong foundation, a simple idea, and make it adaptable. 
  2. Value Proposition, and Why it Matters to Define it.
    • So you have an idea and you built a strong foundation, but like why does it matter? What does it solve?
    • Normally, this is where you’d pitch and get absoulte strangers to take on an adventure with you.
  3. Implement with Calculated Risk & Customer Obsession
    • Design your roadmap based on your customer: study them like Joe Goldberg studied Love, Please do not be creepy, the Yariverse does not endorse stalker behavior. 
    • Accept risk as part of the process but make it intentional.
  4. Think in Terms of Longevity, Not Just Launch.
    • Avoid being a short-lived “fad.” Remember you are Cardi B, not a one hit wonder.
    • Build engagement systems, A.K.A. marketing. Babycakes, be creative, get artsy, and have fun.
  5. Your House Should Probably Have Some Running Water & Electricity.
    • My mentor taught me this valuable lesson, scaling is when your project essentially goes from fad to franchise or like he says it best; your house should have plumbing and electrical installed.
    • This is when you start to think past clout chasing. What would you need to help your project grow? Always have it installed.